English communication skills training aimed at improving your ability to build and develop international commercial relationships.

Suitable for

Professionals working across borders in international sales and marketing who require English to present, conduct negotiations and maintain effective communication with their international colleagues and clients. Aimed at business development professionals, international account managers, sales managers and marketers.

Major areas of focus

• Commercial vocabulary for your role
• The language to handle objections and overcome obstacles
• Listening skills for effective commercial meetings
• The language for successful team management

 

On completion

• More effective and persuasive representation of your organisation and products
• Increased interpersonal skills
• Demonstrable competitive advantage when working internationally
• More effective liaison with your international colleagues and clients

 

Optional enhancements

• Post-programme individual mentoring
• Working lunch with the tutor

Duration

Two weeks (40 hours), one-on-one or group (max 2) tuition
Plus on average 2 hours daily homework

 

Fees

Please contact us at worldlanguages@btconnect.com for details
[Accommodation with an English Family can be arranged at additional cost].

Course content

The course is designed to provide comprehensive development of the following Language Skills:

• Use of Language       
• Reading Comprehension
• Listening Comprehension
• Oral

The lesson plan is structured in such a way as to strike a balance between tuition and home study. Subjects covered are as follows:

• Fundamentals of International Trade
• Business Planning
• Marketing Communications
• Financial Vocabulary
• Legal Vocabulary
• Human Resources Vocabulary
• Effective Business Writing
• Presentation Skills
• Negotiation Skills
• Leadership and Motivation Skills

Additionally, time is spent on a number of Business Situation Analysis scenarios using Case Studies of well-known Global brands such as Gillette, L’Oreal, Pantene and Gatorade. 

 

Our faculty

The course is led by Joe Manero, BA, DipGM, FCIM, MCIL. A graduate of Durham University and Ashridge Business School, Joe is a Fellow of the Chartered Institute of Marketing; Member of the Chartered Institute of Linguists and Member of the Institute of Directors.

With over thirty years’ experience in International Trade, including 22 years developing Jack Daniel's Tennessee Whiskey as a major brand from start-up, he has worked on Global Packaged Goods (Ever Ready, Camel, Winston), Global Premium Spirits (Smirnoff, Southern Comfort, Finlandia) and a portfolio of niche Super Premium brands.

He has extensive route-to-market expertise gained through appointment and management of Distribution arrangements in 26 separate West/Central/East European & Scandinavian markets. His International Marketing & Sales experience involved doing business in the local language (French, Spanish, Italian) and working for both private/family-owned and publicly-owned companies.

During the last three years he has provided his Independent Strategic perspective to a variety of clients through his current consultancy work at Insight Europe Ltd. www.insighteurope.ltd.uk